WEEKEND TOP 5 STUDIO ESTIMATES, JANUARY 8-10, 2010 Rank. Movie Title - Weekend Gross | Theaters | Total Gross | Week #

1. Avatar - $48.5 million | 3,422 | $429.0 million | 4 Bayer’s TSR 7/10 Complete “Avatar” Coverage

2. Sherlock Holmes - $16.6 million | 3,626 | $165.2 million | 3 Bayer’s TSR – 7/10

3. Alvin and the Chipmunks: The Squeakquel - $16.3 million | 3,641 | $178.2 million | 3 Lehar’s TSR – 2/10

4. Daybreakers - $15.0 million | 2,523 | $15.0 million | 1 (review coming soon ... there was no advance screening for critics)

5. It's Complicated - $11.0 million | 2,955 | $76.4 million | 3 Bayer’s TSR – 4/10

Source: Box Office Mojo boxofficemojo.com

If you have decided box office numbers equal quality, please remember this ... In the past decade alone it is safe to say ticket prices have gone up $3-4 a piece. Also, 3D films can charge as much at $18.50 (in New York City). So yes, Avatar is insanely successful, but it also has factors that are helping it.

Things that weren't successful this weekend? New movies. Only Ethan Hawke's Daybreakers hit the top five.