Let's get one thing straight ... Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan was the funniest film in 2006. But from the looks of Brüno ... especially the red band restricted trailer ... nothing looks straight.

Created from Sacha Baron Cohen's "Da Ali G Show," this gay Austrian supermodel is ready for the runway? Nope, thankfully that's not all. Bruno also makes his way to Sears so the uncomfortable social humor can begin. Now, does this look as funny as Borat? No. But I can hope.

And It's getting an R-rating, instead of NC-17. EW.com reports the R is for "pervasive strong and crude sexual content, graphic nudity and language." Brüno will be released on July 10.