It's a new kind of advertising. The App. And Harry Potter and The Half-Blood Prince is all over it with Apple's help. There's a never before seen theatrical clip from the film introduced by Daniel Radcliffe, Rupert Grint and Emma Watson and you'll have to head to iTunes to get it. Here's the news release...
Warner Bros. Digital Distribution today announced the availability of exclusive Harry Potter content on the iTunes Store (www.iTunes.com). Harry Potter fans can download for free and enjoy never before seen footage from the highly anticipated film “Harry Potter and The Half-Blood Prince” and a Harry Potter and the Half-Blood Prince App.
Making its worldwide debut today is an exclusive podcast titled “Being Me Has Its Privileges,” from the upcoming theatrical release, hosted by Daniel Radcliffe (Harry Potter), Rupert Grint (Ron Weasley) and Emma Watson (Hermione Granger. In their continuing search for the retrieval and destruction of Voldemort’s Horcruxes, Dumbledore takes Harry on a dangerous venture into an unknown cave where he believes they will find one of the dark objects. Because of the perilous nature of the journey, Dumbledore makes Harry promise that he will do whatever it takes to save himself – no matter what.
Also debuting today is an all-new “Harry Potter and the Half-Blood Prince” app that is available for free on the Apple App Store at www.itunes.com/appstore/. Fans can interact with an authentic recreation of Dumbledore’s Pensieve – a device that allows them to view memories by unlocking Memory Vials to explore the vast assortment of official film content that appears in the Pensieve including: videos, posters, character information; and much more. . They can insert themselves and their friends into a Wanted Poster or the Daily Prophet by using the iPhone camera or uploading a photo from their album on to an iPod touch.
Additionally available is a special Harry Potter Retrospective clip, which gives fans a chance to relive the magic of years one through five.
About “Harry Potter and the Half-Blood Prince”
Emboldened by the return of Lord Voldemort, the Death Eaters are wreaking havoc in both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was. Harry suspects that new dangers may lie within the castle, but Dumbledore is more intent upon preparing him for the final battle that he knows is fast approaching. He needs Harry to help him uncover a vital key to unlocking Voldemort’s defenses. Meanwhile, the students are under attack from a very different adversary as teenage hormones rage across the ramparts. As romance blossoms, one student remains aloof with far more important matters on his mind. He is determined to make his mark, albeit a dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.
Warner Bros. Pictures presents a Heyday Films production, “Harry Potter and the Half-Blood Prince,” the sixth installment of Warner Bros. Pictures’ Harry Potter film franchise based on the beloved novels by J.K. Rowling. Daniel Radcliffe, Rupert Grint and Emma Watson return in the roles of Harry Potter, Ron Weasley and Hermione Granger. The film also stars Helena Bonham Carter, Jim Broadbent, Robbie Coltrane, Michael Gambon, Alan Rickman, Maggie Smith, Timothy Spall, David Thewlis, Warwick Davis, Tom Felton, Helen McCrory, Julie Walters and Bonnie Wright.
“Harry Potter and the Half-Blood Prince” is directed by David Yates from a screenplay by Steve Kloves, based on the novel by J.K. Rowling. David Heyman and David Barron produced the film, with Lionel Wigram serving as executive producer and John Trehy co-producing.
“Harry Potter and the Half-Blood Prince” is being distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
Warner Bros. Pictures presents a Heyday Films production, “Harry Potter and the Half-Blood Prince,” the sixth installment of Warner Bros. Pictures’ Harry Potter film franchise based on the beloved novels by J.K. Rowling. Once again heading the cast, Daniel Radcliffe, Rupert Grint and Emma Watson reprise their roles as young wizards Harry Potter, Ron Weasley and Hermione Granger, who are facing new challenges and dangers following Lord Voldemort’s return.
Other returning Harry Potter cast members include: Helena Bonham Carter as Bellatrix Lestrange; Robbie Coltrane as Rubeus Hagrid; Warwick Davis as Professor Filius Flitwick; Michael Gambon as Professor Albus Dumbledore; Alan Rickman as Professor Severus Snape; Maggie Smith as Professor Minerva McGonagall; and Julie Walters as Molly Weasley.
A number of young stars also reprise their roles as Hogwarts students, including Tom Felton as Harry’s longtime adversary, Draco Malfoy; Evanna Lynch as Luna Lovegood; and Bonnie Wright as Ginny Weasley, the youngest of the Weasley clan.
Two award-winning actors join the cast in their first Harry Potter film. Academy Award® winner Jim Broadbent (“Iris,” “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe”) plays Potions Professor Horace Slughorn. BAFTA Award winner Helen McCrory (“Streetlife,” “The Queen”) appears as Narcissa Malfoy, mother to Draco Malfoy and sister to the evil Bellatrix Lestrange. Additionally, several young newcomers are making their feature film debuts in “Harry Potter and the Half-Blood Prince”: Jessie Cave plays the role of Lavender Brown, who only has eyes for Ron Weasley; Hero Fiennes Tiffin is seen in the role of Tom Riddle at age 11; and Frank Dillane plays the 16-year-old Riddle, who is already on the path to becoming the evil Lord Voldemort.
Collaborating with David Yates behind the camera, two-time Oscar®-nominated director of photography Bruno Delbonnel (“A Very Long Engagement,” “Amelie”) lensed his first Harry Potter film. The behind-the-scenes team also reunites such Harry Potter veterans as production designer Stuart Craig, editor Mark Day, composer Nicholas Hooper, visual effects supervisor Tim Burke, and costume designer Jany Temime.
“Harry Potter and the Half-Blood Prince” is being distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
“Harry Potter and the Half-Blood Prince”: An IMAX 3D Experience—digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® through proprietary IMAX DMR® technology—will be released by Warner Bros. Pictures nationwide on July 29th (with select theatres in Los Angeles, Chicago and New York opening on July 15th). Using IMAX’s revolutionary live action 2D to 3D conversion technology, the movie’s opening sequence has been transformed into IMAX 3D. The film will also be shown completely in IMAX 2D in select locations without IMAX® 3D capability. With crystal clear images, laser-aligned digital sound and maximized field of view, IMAX provides the world’s most immersive movie experience.
This film has been rated PG for scary images, some violence, language and mild sensuality.